I started out by getting the game programs designed. I know a guy who does brochure design in Singapore and I got him to work some programs up for me. It is not going to be as fancy as the ones you would see at an English Premier League, but they do look quite good and the idea is to hand them out before each match. Now they are not really custom designed for each match. All of the teams have rosters, each have around fifteen players on the roster and they give you a photo and a bio. That information stays the same on all of the programs, but obviously you have two teams and you have the site of the match and the time and all of that. The job is actually well done and every one of the players I have talked to has loved it. I saw some of them autographing their pictures and trading them around like that, rather like the pro players might do.
That is the idea of course. You make it feel a bit more important than it would if you just treated it like what it really is. In fact at one point this league was not all that serious at all. When I started there were a couple of clubs which would start drinking beer on the side lines while the match was going on. Of course the beer always gets drunk in the end, but now we wait until the match is done. It is actually quite dangerous to play soccer while you are inebriated, because the other guy is flying around and you are going to do stuff that you should not do if you are sober. It is not a wise thing to do of course and we stopped it.Click Here